Fortnightly insights for leaders who shape how organisations buy, build, and negotiate — by Wes Jones, Principal, Triple‑A Strategy
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Every edition explores one idea that matters to procurement and commercial leaders — a sharper lens, a practical framework, or a provocation to think differently. Published fortnightly. All past editions are available in full below.
← Back to Triple‑A StrategyMost organisations have spend data. What most don’t consistently ask is the question that turns data into strategy: So what? The gap between spend management and category strategy is not a data gap. It is a thinking gap — and closing it is where category management moves from an administrative discipline to a source of genuine commercial advantage.
Welcome to Edition #15 of The CPO Briefing — and thank you for reading.
Edition #14 examined the architecture of a high-performing commercial team — how it is designed for diversity of background, balanced for depth and breadth, and sustained by the culture that makes collective performance possible.
Edition #15 turns to category management. Specifically, what sits between the spend data most organisations have and the category strategy that creates genuine competitive advantage — and why the gap between the two is where so much procurement value is left unrealised.
The spend data tells you what you have bought. Supply market analysis tells you what you are buying into.
The distinction is significant. A category manager who knows their spend intimately but doesn’t understand the supply market they operate in is working with half the picture. The other half — the half that shapes every commercial decision — lives in the market itself.
Supply market analysis asks the questions the spend report cannot answer. What are the structural cost drivers in this industry? How is supply and demand balanced — and where is that balance shifting? What competitive pressures are shaping supplier behaviour? Which suppliers are investing in capacity and capability, and which are managing decline? What signals are emerging that precede disruption — in raw material markets, in supplier financial health, in geopolitical corridors?
The category manager who reads their market continuously, not periodically, arrives at every commercial conversation with an intelligence advantage that no spend report provides.
Supply market intelligence opens strategic options. But before those options can be evaluated, one question needs to be answered honestly: how important is our spend to this market?
A buyer whose spend represents a meaningful share of a supplier’s revenue, or a significant portion of the total addressable market, is in a structurally different position to one who is a marginal participant. The leverage available, the supplier’s responsiveness, the strategic options that are genuinely accessible — all of these are shaped by the relative importance of the buying organisation’s spend.
A category where the organisation’s volume matters to the market can be approached through consolidation — concentrating spend with fewer, strategically selected suppliers to build the kind of commercial relationship that delivers more than price. It can be approached through competition — using the spend’s market significance to create genuine competitive tension that keeps pricing honest and service sharp.
A category where the organisation’s spend is marginal requires a different approach. The leverage of volume may not be available. The strategic option in that case may be collaboration — finding the value that a closer, more integrated relationship can unlock. This includes access to innovation: becoming a preferred trial partner for a supplier’s new technology or product can provide early access, potential exclusivity for an initial period, and a relationship depth that purely transactional buying never develops.
The strategic option is not chosen from a framework. It is chosen from an honest assessment of what the market intelligence reveals and what the organisation’s position in that market actually allows.
Price is the wrong unit of measurement for a category strategy. It is not wrong because it doesn’t matter — it matters significantly. It is wrong because it is incomplete.
The total cost of ownership — the full cost of acquiring, receiving, holding, using, and disposing of a product or service across the supply relationship — is almost always materially different from the purchase price. Quality failures that generate rework, scrap, or customer claims. Logistics costs that move with lead times and inventory requirements. Service costs that accumulate when a supplier’s responsiveness is poor. Risk costs that are real but unquantified until the disruption arrives.
The category strategy built on price optimisation will consistently underperform the one built on total cost management. The full cost picture requires cross-functional input that procurement alone cannot provide. Finance contributes the cost accounting framework. Operations contributes the quality and service cost data. Supply chain contributes the logistics and inventory picture. The category manager who convenes that conversation produces a business case that the organisation recognises as its own rather than procurement’s interpretation of the cost.
The most sophisticated category strategy produces nothing without execution. And execution in procurement is not a procurement activity. It is a cross-functional one.
The category strategy that is executed by procurement and presented to the business at key milestones is a procurement plan. The category strategy that is executed with finance, operations, commercial leadership, and the relevant business managers as active participants is a business initiative — and it behaves differently in every dimension that matters.
The execution framework that works is built on three disciplines: the stakeholder alignment established before the campaign launches; the regular update cadence that keeps every stakeholder current and eliminates surprise; and the outcome reporting that reflects the collective contribution — making the business manager who backed the campaign a visible champion of its success, not a passive recipient of the result.
The category strategy that cannot be ignored is the one the business helped build. The execution that holds is the one the business helped deliver.
The thread that connects all four sections is the same: category management at its most powerful is not a procurement discipline. It is a business strategy discipline — applied to a defined area of spend, by a leader who thinks like a business rather than a function.
The category leader who analyses the market rather than just the spend, asks how important their position is before deciding how to use it, builds the total cost picture rather than optimising the price, and executes through cross-functional partnership rather than procurement delivery — that leader is operating in a different register entirely.
The gap between managing the spend and creating the advantage is where category management either justifies its seat at the strategic table or confirms the suspicion that it belongs in the back office. The choice of which is almost entirely the category leader’s.
Coming next: Edition #16 — The Supplier Agenda: From Transactional to Strategic. What it takes to build supplier relationships that deliver more than compliance — and why most organisations are leaving significant value in the relationship they already have.
The strongest commercial teams are not built by hiring procurement people. They are built by assembling the right combination of backgrounds, experiences, and career orientations around a shared commercial purpose. The team that genuinely outperforms is built differently — not more expensively, not with more headcount, but with more deliberate thinking about what the team needs to be.
Welcome to Edition #14 of The CPO Briefing — and thank you for reading.
Edition #13 examined the sequencing discipline that determines whether a procurement transformation delivers what it promises — the five phases that separate change that lasts from change that fades.
Edition #14 turns to the team. Specifically, the architecture of a high-performing commercial team — how it is designed, developed, and sustained over time. Not the hiring of individuals, but the deliberate construction of the collective.
The strongest commercial teams I have been part of were not built by hiring procurement people. They were built by assembling the right combination of backgrounds, experiences, and career orientations around a shared commercial purpose.
The strongest commercial teams are not monocultures of procurement expertise. They are deliberately assembled from disciplines that each bring something the others lack.
The finance professional brings a rigour in cost modelling, margin analysis, and working capital thinking that most procurement practitioners develop slowly and incompletely. Placed inside a commercial team, that capability changes the quality of the business case the function puts forward — and the credibility with which it engages the CFO.
The sales professional brings an understanding of the customer conversation — what value looks like from the other side of a commercial relationship, how decisions are made under competitive pressure, and how relationships are built in environments where the power dynamic runs the other way. That understanding makes a procurement practitioner more effective at the supplier table, and more credible in the boardroom.
The technical or scientific professional brings depth in the product, the process, or the supply chain that category management alone rarely develops. In industries where raw material science, manufacturing complexity, or regulatory compliance shapes the commercial landscape, that depth is not a nice-to-have. It is a structural requirement for category leadership.
The analyst brings the discipline of evidence — the ability to build the data architecture that supports commercial decisions rather than replacing them. In a world where AI is compressing the time required for data gathering, the analyst who can design the right question is more valuable than the one who can process the largest dataset.
None of these backgrounds replaces procurement expertise. Each one deepens what procurement expertise can achieve when it operates alongside them.
Within any commercial team, there is a tension between the specialist and the generalist — and most team designs resolve it by defaulting to one or the other rather than designing for both.
The category specialist goes deep. They develop expertise in a specific supply market, a specific set of supplier relationships, and a specific commercial environment that takes years to build and is genuinely difficult to replicate. They are the person the function relies on when the category is complex, the supplier is difficult, or the stakes are high. Their depth is a strategic asset.
The gymnasium generalist goes broad. They move across categories deliberately — building commercial muscle in each before moving to the next, accumulating a range of experience that no single category can provide. They develop a versatility of commercial thinking, an adaptability to new environments, and a capacity for pattern recognition across categories that the specialist, by design, does not build.
These are not competing models. They are complementary ones — and the team that has both is structurally stronger than the one built entirely around either. The CPO’s role is to know which the team needs where: the complex, high-spend, strategically critical category needs the specialist; the function’s broader development pipeline needs the gymnasium.
The team built only around what people can currently do is a team that has already reached its ceiling. The team built around what people want to become — their career aspirations, their development ambitions, and their own sense of where they are capable of going — is a team with energy and direction. That energy is not incidental to commercial performance. It is one of its primary drivers.
Understanding what each team member is moving toward requires more than an annual appraisal. It requires the kind of consistent, honest, and genuinely curious conversation that most managers intend to have and fewer consistently do. What does this person want their career to look like in five years? What are they genuinely good at that the function is not yet using? What would they be willing to be uncomfortable about if the development opportunity were real?
The answers to those questions shape the team’s composition over time — the stretch assignments made, the rotations offered, the external opportunities identified. The succession plan is the formal expression of this discipline. The daily management of aspiration is what makes it real.
A diverse team — in background, in orientation, and in aspiration — does not automatically perform as one. It performs as one when the culture holds it together.
The culture of a high-performing commercial team is not a set of values on a wall. It is the lived experience of operating inside the function — the standards that are actually held, the behaviours that are genuinely recognised, the environment in which people feel safe enough to raise a concern, challenge a position, or admit that they don’t know something.
Psychological safety is not a soft concept in a commercial team. It is a commercial one. The team in which people withhold their best thinking — because the environment punishes dissent or rewards the performance of confidence over the admission of uncertainty — is a team that is operating at a fraction of its actual capability.
The operating rhythm described in Edition #11 is the structural expression of culture. The way meetings are run, decisions are made, and feedback is given — consistently, over time — is what creates the environment in which a diverse team becomes a coherent one.
Every element of this edition traces back to the same source. The CPO is the architect of the team — not just its manager. The diversity of background, the balance of deep and broad, the design for aspiration, the culture that holds it together — none of these happen without deliberate intention from the top.
This is not a role that can be delegated. The team takes its character from the leader who built it — the standards held, the behaviours modelled, the development invested in, and the culture protected when pressure to compromise it builds.
I have seen commercial teams transformed by a single generation of deliberate talent architecture — built over three to five years with a clear sense of what the function needed to become and an honest assessment of where it currently was. What emerged from that investment was categorically different from what entered it.
The commercial team of the future is not assembled. It is built — deliberately, over time, with the kind of patient investment in people that delivery pressure constantly competes against and that compound returns consistently reward. The performance is in the people. The architecture is the CPO’s.
Coming next: Edition #15 — The Category Agenda: From Spend Management to Strategic Advantage. Category management as a strategic discipline — the thinking, the structure, and the commercial leadership that separates functions that manage spend from those that create advantage.
Procurement transformation is one of the most consequential things a CPO will lead. It is also one of the most commonly missequenced. The work is usually right. The order is often wrong. And in transformation, the order is not a project management detail — it is a strategic decision that determines what becomes possible and what remains permanently out of reach.
Welcome to Edition #13 of The CPO Briefing — and thank you for reading.
Edition #12 examined the five capabilities that will define the next generation of CPO — the skills that are moving from the margins of good procurement leadership to its centre.
Edition #13 turns to transformation. Specifically, the sequencing discipline that determines whether a procurement transformation delivers what it promises — or loses momentum before it reaches its potential.
The transformations I have been part of that delivered most — and most durably — shared one characteristic above all others. They were sequenced deliberately. Each phase created the conditions for the next. The order was not incidental. It was the strategy.
The first instinct in a transformation is to design — to map the future state, build the structure, define the operating model. It is also the instinct most likely to produce a transformation that solves the wrong problem with precision.
The diagnostic phase is not preparation for the real work. It is the real work. In the most successful transformations I have been part of, the first thirty days were spent entirely on understanding: spend mapped, contracts reviewed, stakeholders interviewed (not briefed), team capability assessed honestly. The picture that emerges is almost never the one assumed at the outset. Priorities shift. Constraints surface that the design would have collided with had they remained invisible.
Designing before diagnosing is building on an assumption. Diagnosing before designing is building on evidence. The distinction compounds over the life of the transformation.
The announcement of a transformation is not its beginning. It is the culmination of an alignment process that should already be largely complete.
The transformations that land well are those where the key stakeholders — the CFO, the COO, the business unit leaders whose cooperation the transformation requires — have already been engaged before anything is formally announced. Not informed. Engaged. Their concerns heard, their priorities understood, their language used in the design of the initiative being built to serve the organisation they run.
When the announcement arrives, it should feel like confirmation of a conversation already had — not the opening of one they didn’t know was coming. The transformation announced to stakeholders encountering it for the first time generates resistance that proper alignment would have converted into advocacy. That resistance is not a communication problem. It is a sequencing problem — and it is almost always avoidable.
The transformation that attempts to move at full pace before credibility is established asks the organisation to invest confidence it has not yet been given a reason to extend.
Early, visible, specific results are not a bonus to a transformation. They are the currency through which the mandate to continue is earned. The discipline is to identify, within the first sixty to ninety days, the highest-impact opportunities that can be delivered with the resources and relationships currently available — and to deliver them visibly and specifically. Not to over-claim. Not to announce savings before they have been verified. But to demonstrate, in terms the business recognises, that the transformation is producing outcomes rather than activity.
Credibility earned early is the foundation on which scaling becomes possible. Credibility assumed without being earned is the reason scaling stalls.
Structure is visible. Capability is not. And the temptation in transformation is always to address what is visible first.
The restructure that arrives before the capability to operate it exists is not a transformation. It is a reorganisation — new titles, new reporting lines, new accountabilities assigned to people who do not yet have the skills to carry them. The sequence that works is the reverse: develop the capability first, through training, through stretch assignments, through deliberate investment in people that is easy to defer under delivery pressure and impossible to recover once the structural change has been made without it.
In the most effective transformation I have been part of, the structural change followed the capability development by design. The team that moved into the new structure had already been developed toward it. The transition was not a disruption. It was a confirmation of something that had already been built.
The final phase is the one most consistently treated as an afterthought — and the one whose neglect most reliably undoes the work of the previous four.
Embedding is not documentation. It is the process by which the transformation’s gains become the organisation’s new normal — built into process, into culture, into the capability of the team, and into the brief of whoever follows. The discipline of embedding begins on day one, not in the final weeks. Every process documented, every team member developed, every relationship built is an act of embedding.
I have seen transformations that delivered exceptional results during their active phase and left little behind them. The difference was almost always in the deliberateness of the embedding. The transformation that lasts is the one designed to outlast its leader.
These five phases are not independent steps. They are a sequence — and the sequence is the strategy. Each phase creates the conditions for the next. Each shortcut taken costs more than the time it saved. The transformations that deliver — durably, at scale, in the conditions that test them — are the ones where the sequence was respected from the start.
Coming next: Edition #14 — The Talent Agenda: Building the Commercial Team of the Future.
The CPO role has changed more in the last decade than in the previous three combined. The mandate has expanded, the boardroom expects more, and the complexity of the supply base has grown faster than most functions have been able to match. Five capabilities will determine which CPOs lead the profession forward — and which find themselves managing a function the business has quietly decided to work around.
Welcome to Edition #12 of The CPO Briefing — and thank you for reading.
Edition #11 examined the operating rhythm of high-performing procurement teams — the cadence, decision flow, and governance discipline that separates functions that deliver consistently from those that deliver occasionally.
Edition #12 turns to the leader at the centre of that rhythm. The CPO. And specifically, the capabilities that will define whether the next generation of procurement leaders meets the moment the profession is moving toward — or falls short of it.
This is not a competency framework. It is a practitioner’s view of what the role is actually becoming — and what it will require of the people who hold it.
The CPO who thinks like a procurement leader will always be one conversation behind the business.
Strategic business acumen is not a communication skill — the ability to translate procurement outputs into business language. It is a comprehension skill — the ability to think in the business’s terms from the outset. The CPO with genuine business acumen walks into a CFO conversation already thinking about margin, working capital, and capital allocation. They don’t arrive with a procurement update that needs translating. They arrive with a perspective that belongs in the conversation natively.
Developing this capability requires deliberate exposure beyond the function: financial reporting, operational planning cycles, strategic conversations at executive level that have nothing to do with procurement. The boardroom of the next decade will not wait for procurement to develop its business acumen. It will simply find other functions to have the conversations that procurement should be leading.
Category management as a process is well understood. Supply market intelligence as a capability is significantly rarer — and significantly more valuable.
The distinction: category management organises the spend. Supply market intelligence understands the commercial world within which the spend operates — the economics of the industries being bought into, the competitive dynamics shaping supplier behaviour, and the early signals that precede disruption before they appear in any risk register.
What makes this capability particularly underinvested in is the intelligence that surfaces through supplier relationships themselves. Excess inventory signalling a competitor has reduced volumes. Capacity constraints indicating a disruption elsewhere. A supplier’s changed commercial posture reflecting something shifting in their own supply base. This intelligence doesn’t arrive through formal channels. It surfaces in conversations. AI will compress the time required to gather structured market data. It will not replicate the intelligence that comes from human relationships in a market.
The CPO who manages supply risk is doing the job. The CPO who leads the enterprise risk conversation is doing something different — owning the supply risk conversation proactively, at board level, in terms the board can engage with and act on.
This requires three things simultaneously: intelligence (supply market awareness applied to risk sensing); courage (surfacing uncomfortable findings before there is certainty about their severity); and translation (framing supply risk in terms that drive board action rather than board acknowledgement). A risk understood but not acted upon has not been communicated effectively. Enterprise risk leadership ends with a decision, not a note to review at the next meeting.
Of the five capabilities, this is the one most consistently sacrificed under delivery pressure — and the one whose absence compounds most visibly over a leader’s career.
Talent architecture is not people management. It is the deliberate design, development, and renewal of the commercial capability the function requires — now and in the future. The CPO who delivers results through their own capability and effort, rather than through a team built to outlast them, is creating a ceiling that follows them from role to role. I have seen procurement functions transformed by a single generation of talent development, invested in deliberately and sustained over three to five years. The CPO who makes that investment is building something that will outlast their tenure — and that is the most consequential thing a procurement leader can do.
The fifth capability is the hardest to develop, the hardest to measure, and the most important under pressure. It is the ability to make sound decisions in conditions that resist clarity — incomplete information, competing stakeholder interests, time pressure, and a skilled counterpart who is actively working to shape the outcome.
It has three dimensions: situational reading (assessing what is actually happening, not what is being presented); decision quality under pressure (the CPO who makes sound decisions in calm conditions and poor decisions under pressure has not developed this capability); and composure — the disciplined management of the emotional dimension of commercial leadership so that judgement remains sound when the pressure to decide quickly and the fear of deciding wrongly are both present simultaneously.
Adaptive commercial judgement cannot be taught in a classroom. It is developed through progressively complex commercial situations, with the right guidance alongside it, and the structured reflection that turns experience into learning rather than merely into history.
These five capabilities are not a list. They are a system. Strategic business acumen informs how supply market intelligence is applied. Enterprise risk leadership depends on both. Talent architecture determines whether the function builds these capabilities collectively or remains dependent on the individual. And adaptive commercial judgement is the capability that executes all four in the conditions that actually matter.
The future CPO is not a different person from the current CPO. They are the current CPO — with a clearer understanding of what the role is becoming, and the discipline to develop toward it.
Coming next: Edition #13 — The Transformation Agenda: How CPOs Lead Change That Lasts.
The gap between a procurement function that delivers consistently and one that delivers occasionally is rarely a gap in strategy, talent, or intent. It is almost always a gap in operating discipline — the cadence of how the function works, how decisions get made, and how the team stays aligned without constant escalation or intervention. High-performing teams don’t have better ideas than average ones. They have better habits.
Welcome to Edition #11 of The CPO Briefing — and thank you for reading.
Edition #10 examined the risk illusion — specifically, the assumptions that cause most organisations to misjudge their supply risk position, and the three shifts that close the gap between the appearance of risk management and the reality of it.
Edition #11 turns to something that sits beneath strategy, beneath capability, and beneath all the frameworks that procurement invests in building: the operating rhythm — the discipline that determines whether a high-performing procurement function actually performs consistently, not occasionally.
Operating rhythm is not a meeting schedule. A calendar full of reviews is not a rhythm — it is an infrastructure. Rhythm is what happens inside that infrastructure: the quality of the conversation, the discipline of preparation, and the consistency with which decisions are made rather than deferred.
A function with a strong operating rhythm knows what it is working on and why, who owns each priority and what the current status is, where the decisions are sitting and what is needed to move them forward. Not because someone asks — because the rhythm surfaces it automatically.
This is the difference between a function that is managed and one that is self-managing. The former requires constant intervention to maintain alignment. The latter maintains it through the discipline of its own cadence.
The right cadence is not more meetings. It is the right meetings, at the right frequency, with the right preparation and the right outputs.
The failure mode most procurement functions share is a meeting culture built around information-sharing rather than decision-making. The category manager presents an update. Questions are asked. Actions are assigned for follow-up. The room disperses and reconvenes two weeks later to review the same actions — many of which remain outstanding. This is a follow-up culture, not an execution culture. And it is corrosive to performance.
High-performing functions reverse the model. Information arrives before the meeting — prepared, structured, and sufficient to inform a decision without requiring clarification in the room. The meeting itself is where the decision is made, not where the information is first encountered. Actions that leave the room are implementation steps, not research tasks.
The discipline this requires is straightforward to describe and genuinely demanding to sustain: every participant arrives prepared. The CPO, the category leads, the analysts — everyone brings current information rather than waiting to be asked for it. The agenda is built around decisions to be made, not topics to be discussed.
When this discipline holds, meetings compress. Decisions accelerate. The function moves faster not because it is working harder but because it has eliminated the lag between information and action.
The second dimension of operating rhythm is how decisions move through the function — from the person closest to the information to the person with the authority to act on it.
In dysfunctional functions, this flow is interrupted at every level. Category managers escalate decisions that should sit with them. CPOs are drawn into operational detail that should have been resolved before reaching their desk. The executive waits for procurement input that should have arrived earlier and in a form ready to act upon.
Good decision flow requires clarity on three things: who owns each category of decision, what information is needed to make it, and at what point escalation is appropriate. When these are explicit — agreed, documented, and consistently observed — decisions move at the pace the business requires rather than at the pace of the function’s comfort.
The CPO’s role in decision flow is to protect it — not to make decisions that belong elsewhere, and not to allow the function to defer upward what it is capable of resolving internally.
Every procurement function needs governance. The question is whether that governance serves the function or consumes it.
Governance that serves the function is light, consistent, and outcome-focused. It ensures accountability without creating administrative burden. It surfaces the right information at the right level without requiring every decision to pass through a formal process. It protects standards without slowing execution.
Governance that consumes the function does the opposite. It creates approval layers that delay commercial decisions. It generates reporting that is produced but not read. It confuses activity with accountability — mistaking the existence of a process for evidence that the process is working.
The standard should be set by what the business needs to trust the function — not by what the function finds comfortable to manage.
Every point in this edition traces back to the same source. The operating rhythm of a procurement function is set by the CPO — not through instruction, but through behaviour. How the CPO prepares for meetings signals what preparation looks like. How the CPO makes decisions signals how decisions should be made. How the CPO engages with the governance framework signals whether it is taken seriously or managed around.
Functions take their cadence from the top. The discipline that the CPO models becomes the standard to which the team holds itself. The habits the CPO tolerates become the habits the function normalises.
High-performing procurement teams are not built by strategy alone. They are built by the consistent, deliberate application of operating discipline — meeting by meeting, decision by decision, week by week. The rhythm is the performance.
Coming next: Edition #12 — The Future CPO: The Five Capabilities That Will Define the Next Generation of Leaders.
Most organisations believe they manage supply risk. They have a register, a governance process, and a supplier assessment framework. What they frequently don’t have is an accurate picture of the risk they are actually carrying. The gap between the two is not a failure of intent — it is a failure of assumption.
Welcome to Edition #10 of The CPO Briefing — and thank you for reading.
Edition #9 examined the value agenda — specifically, what CEOs are actually expecting from procurement over the next three years, and whether the function is positioned to deliver it.
Edition #10 turns to risk. Not the risk register. Not the governance framework. The gap between what most organisations believe about their supply risk — and what is actually true.
The most dangerous assumption in supply risk management is the one that rarely gets stated explicitly: that a supplier who has never failed is a supplier who cannot fail.
Past performance is not a reliable predictor of future resilience. A supplier who has delivered consistently for five years has not demonstrated immunity to financial stress, operational failure, or market disruption. They have demonstrated that conditions have not yet tested them to the point of failure.
The supplier who looks most stable is often the one whose risk has been most consistently underestimated — because the absence of problems has been mistaken for the absence of vulnerability. Stability is a historical observation. Resilience is a structural characteristic. They are not the same thing — and confusing them is where the illusion begins.
A risk register is not risk intelligence. The distinction matters enormously in practice. A register records what is already known — the risks that have been identified, categorised, and assigned a mitigation action. It is a document of the past, updated periodically and reviewed at governance intervals.
Risk intelligence is forward-looking. It draws on supplier financial signals, market dynamics, geopolitical developments, and the kind of relationship-level insight that only comes from genuine engagement with key suppliers. It surfaces what is emerging — not what has already been categorised.
The organisation that believes its register constitutes visibility is monitoring a snapshot while the landscape changes around it. The early warning system the board needs is not a document. It is a capability — built through category depth, supplier relationships, and the habit of asking uncomfortable questions before the answers become urgent.
Multiple suppliers feels like a diversified supply base. It frequently isn’t. Suppliers operating in the same geography, dependent on the same raw material inputs, sharing the same logistics infrastructure, or exposed to the same regulatory environment carry correlated risk. A disruption affecting one is likely to affect all — regardless of how many names appear on the approved supplier list.
In one category, alternative solvent suppliers had been qualified across different companies — the approved list looked appropriately diversified. What the assessment hadn’t examined was one level deeper: both suppliers were drawing from the same bulk storage tanks in Thailand. Different supplier names. Same supply chain. The diversification was visible on paper and non-existent in practice.
True diversification requires structural independence, not numerical spread. The question is not how many suppliers are on the list. It is how many could operate independently of each other under adverse conditions. Most organisations have not asked that question rigorously.
Larger organisations often carry an implicit assumption that their commercial significance to key suppliers provides protection in a crisis — priority allocation, preferential treatment, a relationship that will hold when conditions deteriorate. This assumption is partially true and dangerously incomplete.
Scale provides leverage until the supplier’s capacity to exercise preferential treatment is itself compromised. A supplier managing a production failure, a logistics collapse, or a financial restructuring is not in a position to honour relationship-based commitments, regardless of the customer’s commercial importance. Surviving a supply crisis because of size is not risk management. It offers no guarantee when the next disruption arrives under different conditions.
The three shifts that move an organisation from the illusion of risk management to the reality of it are not complex. They are, however, demanding — because they require replacing comfortable assumptions with disciplined practice.
From monitoring to sensing. Risk monitoring is periodic and backward-looking. Risk sensing is continuous and forward-looking. It requires investment in the signals that precede disruption — supplier financial health indicators, category market dynamics, geopolitical developments relevant to key supply corridors. The organisations that sense risk earliest are those that have built the capability in stable conditions, not those scrambling to establish it when pressure arrives.
From registers to relationships. The most valuable risk intelligence in any category is held by people, not systems. Suppliers who trust the relationship will share early signals about their own constraints, their market’s direction, and the pressures building in their supply base. Category managers with genuine supplier relationships surface information that no assessment framework will capture. Investing in those relationships is a hard risk mitigation strategy, not a soft practice.
From assumptions to stress-testing. The question every organisation should ask — and most do not — is what would actually happen if a critical supplier failed tomorrow. Not in theory. In practice. Which production lines stop? Which customer commitments cannot be met? What is the realistic recovery timeline? The organisations with honest answers to those questions have stress-tested their assumptions. The rest are operating on the illusion that the question won’t need answering.
Supply risk is not managed by the quality of the register. It is managed by the quality of the thinking behind it — and the discipline to examine assumptions that feel comfortable precisely because they have never been tested.
Coming next: Edition #11 — The Operating Rhythm of High-Performing Procurement Teams: cadence, governance, and the discipline that separates functions that deliver consistently from those that deliver occasionally.
The savings conversation hasn’t gone away — it never will. In the boardrooms I’ve operated in and advised across, however, something has shifted in how procurement’s mandate is being framed at CEO level. Savings have become table stakes. The value agenda sitting above them is broader, more complex, and more consequential — and most procurement functions haven’t yet caught up with it.
Welcome to Edition #9 of The CPO Briefing — and thank you for reading.
Edition #8 examined the procurement talent problem — specifically, why skills alone don’t build a high-performing function, and why capability architecture is the more consequential investment.
Edition #9 turns to the conversation happening at the top of most organisations right now: what CEOs are actually expecting from procurement over the next three years — and whether the function is positioned to deliver it.
The distinction matters more than it first appears. Cost reduction is transactional. It reports backward — here is what we saved against last year’s price. Margin protection is strategic. It looks forward — here is what we are doing to defend the business’s profitability in a market where input costs, supply complexity, and commercial pressure are all moving simultaneously.
CEOs are increasingly asking procurement to operate in the second frame, not the first. That means total cost of ownership rather than unit price. Commercial intelligence on supplier market dynamics rather than post-event savings reports. Proactive intervention in the cost model before margin erosion becomes visible on the P&L. The CPO still leading with savings percentages is answering a question from which the CEO has already moved on.
Supply chain risk has moved permanently onto the boardroom agenda. What CEOs are asking for now is not more risk reporting — they have sufficient of that. What they want is a procurement function that operates as an early warning system rather than an incident responder.
The distinction is material. An incident responder identifies the disruption when it arrives. An early warning system flags the supplier concentration, the single-source dependency, the financially stressed supplier, or the geopolitical exposure — before any of them become headlines. That capability requires investment in supplier intelligence, in category depth, in the relationships that surface early signals. CEOs want procurement at the table before the crisis. The function that earns that position is the one that has been there before it was needed.
ESG commitments made at boardroom level run through the supply chain. Carbon footprint accountability, Scope 3 emissions, responsible sourcing standards, supplier diversity commitments, modern slavery compliance — the accountability for all of these sits, in practice, with procurement. The supply base is where commitments either become operational or remain aspirational. There is no middle ground.
What CEOs are asking for is not more ambition on sustainability — most organisations have sufficient ambition. What they need is operationalisation: the translation of commitments into auditable, reportable, and defensible supplier practices. The CPO who can do this — and report on it with the same confidence as a savings number — is responding to one of the most consequential parts of the current CEO agenda.
The most significant near-term value from AI in procurement is not the automation of headcount. It is the compression of time between data and decision. Spend analysis that previously required days of manual aggregation. Supplier risk signals drawn from sources no team could monitor manually. Category intelligence synthesised from market data, news, and pricing movements in real time.
The prize is not fewer procurement people. It is procurement people with more time for the commercial judgement, the supplier relationship, and the strategic conversation that no tool will replicate. The CPO who frames AI as a capability multiplier — and invests in building the team’s ability to use it as such — will find the function operating at a materially higher level within this planning horizon. The CPO who waits to see what the technology does will find the gap to best practice widening in the same period.
The thread connecting every dimension of this value agenda is the same: it requires a different kind of procurement professional. Not a better buyer — a commercially rounded business leader who operates in procurement. Someone who understands the P&L as fluently as the category plan. Who can walk into a CFO conversation, a board risk discussion, or a supplier innovation session and contribute in terms the room already uses.
CEOs are not asking whether their procurement teams have process knowledge. They are asking whether procurement can think at the level the business requires. Over the next three years, that question will determine which CPOs retain their strategic mandate — and which find themselves managing a function that has quietly returned to a transactional role. The talent investment is not a nice-to-have. It is the foundation on which everything else in this agenda depends.
Coming next: Edition #10 — The Risk Illusion: Why Most Organisations Misjudge Supply Risk — And How to Fix It.
When a procurement function underperforms, the diagnosis is almost always the same: we need better people, a specialist, someone who knows this category. The gap closes — for a while. Then it reappears. The issue is not the absence of skills. It is the absence of architecture — the deliberate, structural approach to how capability is built, assessed, and sustained across a function over time.
Welcome to Edition #8 of The CPO Briefing — and thank you for reading.
Edition #7 examined the negotiation reset — and why the tools most commercial teams rely on to prepare for negotiations are being misused in ways that hand advantage to the other party.
Edition #8 turns to the people behind those negotiations, and behind every other commercial decision a procurement function makes: why the talent problem most organisations think they have is not the problem they actually have — and what to do about it.
The most common response to a procurement capability gap is to hire a specialist for a specific campaign. A resins expert for a resins category. A logistics specialist for a freight renegotiation. A procurement transformation hire to lead a one-year initiative.
Each of these decisions is understandable. Each addresses the immediate problem. None of them builds anything that lasts.
The specialist brings expertise — and they also bring the biases of their experience. They have seen this category through one lens, in one or two organisations, with one set of supplier relationships. What they rarely bring is the fresh perspective that surfaces blind spots in an existing category strategy.
There is a counterintuitive truth I have observed repeatedly across more than three decades in commercial and procurement leadership: a laterally moved category manager — someone rotated from a different category or function — often adds more strategic insight than the specialist they replaced. Not because they know more. Because they know less, and they ask why.
I have seen this pattern play out in two directions. The first is within the function itself. I once moved a high-performing individual from a functional support role into a direct commodity category. They had no prior experience of that category. What they had was intellectual curiosity, strong commercial instincts, and no attachment to the way things had always been done. Within months they had mapped the product’s full value chain, challenged assumptions the existing team had carried unexamined for years, and identified total cost improvement opportunities the category specialist had never surfaced.
The second direction is across functions entirely. I have also brought people into procurement from sales and commercial management backgrounds — including my own. Someone who has sat on the other side of a negotiation, who understands how customers think about value and how commercial teams are motivated, brings a perspective that no procurement career path produces on its own.
The specialist sees the category. The lateral mover sees the system. The commercial outsider sees the relationship.
After more than three decades building and leading commercial and procurement functions, I have come to think about capability architecture through a model with three interdependent components.
The Career Gymnasium is the philosophy and practice of building capability through deliberate rotation — moving people across categories, roles, and functions rather than deepening them in a single specialism.
The traditional view of procurement career development is a ladder: analyst to buyer, buyer to category manager, and so on within the same category. The gymnasium model replaces the ladder with a broader structure — one where individuals are developed across direct materials, indirect categories, capital expenditure, and procurement excellence over the course of their career.
The organisations with the strongest procurement functions are almost never those that retained specialists in narrow lanes. They are those that rotated deliberately, coached actively, and built leaders with the dimensional experience to perform across contexts — not just the one they know best.
The gymnasium philosophy is not a mandate for everyone. It is a framework for identifying which individuals have the appetite and the potential for broader development — and ensuring that path is deliberately created for them, rather than left to chance. A high-performing procurement function needs both profiles: the broadly developed leaders who can operate across contexts, and the deep specialists who own their categories with genuine authority.
The optimal procurement function is neither a team of pure specialists nor a team of perpetual rotators. It is a deliberate combination of both. Most functions have arrived at their current talent mix by default. The CPO Capability Model is an argument for arriving at it by design.
The Maturity Web is the assessment tool that makes the gymnasium’s progress visible — a six-dimension assessment measuring capability across Strategy and Alignment, Operating Rhythm and Governance, Category and Supplier Management, Value Delivery and Performance, Capability and Leadership, and Systems, Data and Insight. Each dimension is assessed across four levels of maturity: Emerging, Developing, Established, and Leading.
The result is a spider web — a visual representation of the function’s overall capability profile at a point in time. A function that scores Level 3 on Category Management and Level 1 on Capability and Leadership cannot claim to be a high-performing function. The web shows the whole picture, not the parts the leadership team prefers to see.
The Bench is what the gymnasium and the web produce together — a talent pipeline of commercially rounded, dimensionally experienced individuals who can step up, step across, and step in when the function needs them.
Most procurement functions do not have a bench. When a senior category manager leaves, the function scrambles. When a CPO departs, the organisation reaches outside because there is no credible internal successor. The scramble and the external search are both symptoms of the same underlying condition: no bench.
The difference between a procurement function with strong individual skills and one with genuine capability architecture is not visible on a normal day. It becomes visible under pressure.
A function with skills and no architecture is dependent on individuals. When those individuals leave or are asked to operate outside their specialism, the function’s performance degrades. A function with capability architecture is resilient. This is what CPOs mean when they talk about building a function, rather than managing a team. The distinction is architectural.
Coming next: Edition #9 — The Value Agenda: What CEOs Actually Want From Procurement in the Next 3 Years.
Most commercial teams believe they negotiate well because they have a process — a preparation checklist, an approved opening position, a concession framework. The process is not the problem. The problem is what happens when the preparation tool becomes the delivery script. Predictability at the table hands leverage to the other party.
Welcome to Edition #7 of The CPO Briefing — and thank you for reading.
Edition #6 examined the real cost of poor supplier management — and why the deepest damage never appears on any dashboard.
Edition #7 turns to negotiation: specifically, why the tools most commercial teams rely on to prepare for negotiations are being misused in ways that hand advantage directly to the other party.
Negotiation preparation templates are not just useful — they are essential. In my negotiation training, I always recommend structured templates as the foundation of preparation for any major negotiation. Good templates cover both process and content. My templates prompt you to map the other party’s position first — their likely priorities, their pressure points, the concessions they are most and least able to make, and the outcome they would consider a win. Only then should you map your own position in full.
A well-constructed preparation template ensures nothing critical is overlooked before a negotiation begins. It creates discipline. It surfaces assumptions. It forces conversations internally that would otherwise happen under pressure at the table, where the cost of discovering them is far higher.
What a preparation template should never do is prescribe the order, sequence, or structure of delivery. It is a thinking tool, not a choreography guide. The moment a team enters a negotiation intending to follow a sequence — open here, concede there, escalate at this point — the template has stopped serving the negotiator and started serving the other party.
Experienced commercial counterparts read patterns. They have sat across the table from organisations like yours before. They notice when opening positions follow a formula. They recognise the pause before a concession. They understand exactly what a request for sign-off authority means in terms of timeline pressure.
Predictability is leverage — and it belongs to whichever party creates it least.
The cost of predictable negotiation behaviour is rarely visible in any single transaction. Each instance looks minor. Across a category, across a year, across an organisation, the aggregate is significant.
The gap between organisations that negotiate well and those that merely negotiate consistently is almost entirely a capability gap. It is not a technology, data, or process gap. It is a gap in the ability of the people at the table to read a situation, adapt a strategy, and make sound commercial judgements under pressure — in real time, with incomplete information, in the presence of a skilled and motivated counterpart.
In the Triple-A negotiation framework, the structural foundation rests on four inter-related concepts: Strategic Framework, Content Detail, Process Management, and the Emotional Dimension. These are not sequential steps — they are simultaneously active throughout every negotiation.
What distinguishes the most effective commercial negotiators is their development of five deeper practitioner capabilities:
A negotiation reset is not a training programme, a new template, or a revised policy. It is a shift in how commercial teams think about what they are doing and why.
It starts with separating preparation discipline from delivery rigidity. The preparation must be thorough — more thorough than most teams currently invest in. The delivery must be adaptive — more adaptive than most processes currently allow.
It continues with an honest assessment of capability: not “do we have a process?” but “do our people have the skills to execute commercial negotiations effectively without the process becoming a crutch?”
The organisations that negotiate best are not those with the most sophisticated templates. They are those that have invested in the people using them.
Coming next: Edition #8 — The Procurement Talent Problem: Why Skills Aren’t the Issue — Capability Architecture Is.
Most organisations know when their supplier relationships aren’t working. They feel it in delayed deliveries, inflated costs, and conversations that go nowhere. What they rarely do is calculate it. The visible costs are only half the problem — strategic dependency, lost innovation, and leadership time absorbed at the wrong level never appear on any dashboard.
Welcome to Edition #6 of The CPO Briefing — and thank you for reading.
Edition #5 explored executive presence — the capability that determines whether procurement leaders are heard, trusted, and invited into the decisions that matter.
Edition #6 shifts from influence to execution: what poor supplier management actually costs, and how high-performing teams build the commercial discipline to fix it.
Poor supplier management has an obvious layer: missed SLAs and operational disruption, price drift that compounds quietly across categories, rework and quality failures absorbed internally, and emergency sourcing at premium cost when relationships break down. These show up in reports. They get discussed. They generate action plans.
The deeper costs don’t appear in any dashboard.
Strategic dependency without leverage. When supplier relationships are managed reactively, organisations drift toward dependency. The supplier becomes harder to replace — not because they perform well, but because the switching cost has been allowed to grow unchallenged. Leverage erodes. Terms worsen.
Innovation that never arrives. High-performing suppliers direct their best thinking toward customers who engage them strategically. Organisations that manage suppliers transactionally are rarely in that conversation. The pipeline of supplier-led improvement, technology, and capacity investment flows elsewhere.
Leadership time absorbed at the wrong level. When supplier relationships are poorly structured, problems escalate. CPOs spend their time firefighting. CEOs get pulled into conversations that should never reach them. The organisation pays twice — once for the problem, and again for the seniority of the people solving it.
Negotiating from weakness, repeatedly. Poor supplier management creates a pattern: organisations approach the negotiating table without current market intelligence, without credible alternatives, and without the relationship capital that gives leverage. The outcome is predictable — and expensive.
The gap between average and exceptional supplier management is rarely about systems or processes. It is almost always about commercial discipline — the habits, structures, and leadership behaviours that determine how suppliers are selected, developed, and held to account.
High-performing teams share five consistent characteristics:
If your three most significant suppliers were asked — privately, honestly — whether your organisation is a customer they work hard to retain, what would they say?
The answer tells you more about your supplier management capability than any KPI report.
Coming next: Edition #7 — The Negotiation Reset: Moving Beyond Templates to True Commercial Advantage.
Most procurement leaders don’t struggle because their ideas are weak. They struggle because their ideas don’t land. Executive presence isn’t about charisma or confidence — it’s about how leaders experience you. Three forces drive the gap between how procurement sees itself and how the C-suite experiences it.
Most procurement leaders don’t struggle because their ideas are weak.
They struggle because their ideas don’t land.
Executive presence isn’t about charisma, confidence, or speaking in soundbites. It’s about how leaders experience you:
The gap between how procurement sees itself and how the C-suite experiences procurement is often wide — and widening. Three forces drive that gap.
Procurement leaders often come to the table with data, process, risk, governance, and category detail. Executives come to the table with strategy, trade-offs, timing, capital, and outcomes.
When procurement leads with detail, executives tune out. Not because the detail is wrong — but because it’s not the level of the conversation. Great leaders translate complexity into decision-ready clarity.
Procurement often defines value as savings, compliance, and process efficiency. Executives define value as growth, resilience, speed, and competitive advantage.
When procurement speaks in one value language and the C-suite listens in another, influence collapses. Executive presence is the ability to speak in the value system of the room you’re in — not the function you lead.
Most procurement leaders present information. Exceptional leaders present narrative. Narrative is framing:
Executives don’t remember data. They remember frames.
Clarity → Elevation → Framing → Influence
Clarity: Strip complexity to its strategic essence
Elevation: Move the conversation from detail to direction
Framing: Shape how decisions are understood
Influence: Earn trust, credibility, and early involvement
Before your next senior meeting, ask: “Am I bringing information — or am I bringing a decision?”
Executives don’t need more information. They need leaders who help them decide.
Coming next: Edition #6 — The Real Cost of Poor Supplier Management (And How High-Performing Teams Fix It).
Most procurement transformations fail not because the strategy is wrong, but because the operating model can’t deliver it. There are four dominant models — centralised, decentralised, hybrid, and federated — and most organisations choose theirs by accident.
Welcome to Edition #4 of The CPO Briefing - and thank you for reading.
The CPO Briefing is a publication for leaders who shape how organisations buy, build, and negotiate. Each edition focuses on one idea that matters: a sharper lens, a practical insight, or a framework you can apply immediately in your role.
Edition #3 explored the new commercial intelligence - what great leaders see that others miss.
Edition #4 shifts from capability to structure: the operating model that determines how procurement actually works day to day, and why so many organisations get this choice wrong.
Let’s break it open.
Why Operating Models Matter More Than Most Leaders Realise
Most procurement transformations fail not because the strategy is wrong, but because the operating model can’t deliver it.
The operating model determines:
where accountability sits
how influence moves
how value is created
how fast the organisation can adapt
Yet most companies choose their operating model by accident - legacy, politics, or convenience - not by design.
There are four dominant models.
Only one fits the needs of a modern, commercially intelligent organisation.
Strength: Control
Weakness: Speed
This model concentrates decision-making, capability, and governance in one place.
It works when:
categories are global
risk is high
the organisation is immature
But it breaks when:
stakeholders require autonomy
markets move quickly
Centralised models often deliver compliance, not commercial advantage.
Strength: Speed
Weakness: Fragmentation
This model pushes ownership into the business units.
It works when:
speed matters more than scale
the business is highly autonomous
But it breaks when:
risk needs coordinated management
commercial capability varies wildly
Decentralised models often deliver speed, but at the cost of leverage and consistency.
Strength: Balance
Weakness: Ambiguity
This is the most common model - and the most misunderstood.
It works when:
governance is simple
decision rights are explicit
But it breaks when:
nobody knows who owns what
central and local teams duplicate effort
Hybrid models succeed only when the boundaries are sharp.
Strength: Influence
Weakness: Complexity
This is the model modern CPOs increasingly choose.
It works when:
commercial capability is distributed
central teams set direction, standards, and intelligence
local teams execute with autonomy
Federated models create:
faster decisions
better alignment
higher commercial maturity
But they require:
clear capability expectations
a shared commercial language
trust between central and local teams
When done well, this is the model that unlocks true commercial performance.
The Modern Procurement Operating Model
Direction → Intelligence → Enablement → Execution
Direction: Strategy, governance, and commercial standards
Intelligence: Market insight, risk sensing, and performance visibility
Enablement: Tools, playbooks, capability building
Execution: Category leadership, supplier management, negotiation
This is the architecture behind high-performing federated models.
Choose one category, supplier, or decision flow and ask:
“Is our operating model helping or hindering this?”
If the model is slowing decisions, diluting influence, or creating friction - it’s the wrong model.
Coming next:
Edition #5 — The Executive Presence Gap: Why Many Procurement Leaders Struggle to Influence the C-Suite.
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Commercial intelligence used to mean “knowing the market” or “understanding cost drivers”. That’s table stakes now. The leaders who consistently outperform operate with a different level of perception — they see patterns earlier, interpret ambiguity faster, and connect dots others don’t even notice.
Welcome to Edition #3 of The CPO Briefing - and thank you for reading.
The CPO Briefing is a publication for leaders who shape how organisations buy, build, and negotiate. Each edition focuses on one idea that matters: a sharper lens, a practical insight, or a framework you can apply immediately in your role.
Edition #2 explored why most procurement teams plateau at Developing (Level 2).
Edition #3 builds on that foundation by examining the capability that separates good commercial leaders from exceptional ones: the new commercial intelligence - the ability to see what others overlook, interpret signals earlier, and shape outcomes before the negotiation even begins.
Let’s get into it.
The New Commercial Intelligence
Commercial intelligence used to mean “knowing the market” or “understanding cost drivers”. That’s table stakes now.
The leaders who consistently outperform operate with a different level of perception. They see patterns earlier, interpret ambiguity faster, and connect dots others don’t even notice.
Three shifts define the new commercial intelligence.
Most teams drown in data but starve for insight.
Great leaders don’t chase more information — they extract meaning from the information they already have.
They ask:
What’s the signal, not the noise
What’s the implication for leverage, timing, or risk
Commercial intelligence is not about volume.
It’s about interpretation.
Knowing the market is useful.
Positioning yourself advantageously within the market is transformative.
Great leaders understand:
how motivations shift
which constraints are real vs perceived
how to create optionality where none appears to exist
They don’t just read the market.
They shape their place in it.
The most effective commercial leaders don’t win because they negotiate better.
They win because they frame the problem better.
Narrative is now a source of leverage:
how suppliers perceive risk
how stakeholders understand trade-offs
how options are presented and sequenced
When you control the narrative, you influence the outcome long before the negotiation starts.
The New Commercial Intelligence Model
Meaning → Positioning → Narrative → Advantage
Meaning: Extract insight from complexity
Positioning: Create leverage before the negotiation
Narrative: Shape how value and risk are understood
Advantage: Win through clarity, not confrontation
This is the operating system of modern commercial leadership.
Choose one negotiation, supplier meeting, or internal decision this week and ask:
“Am I interpreting the situation - or just reacting to it?”
That single shift moves you from participant to strategist.
Coming next:
Edition #4 - The Four Procurement Operating Models (and Why Most Organisations Choose the Wrong One).
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Most procurement teams don’t fail. They stall. And almost always at the same place: Developing (Level 2) maturity — where processes are defined, tools are implemented, and activity is high … but strategic impact is limited. The root cause is rarely capability. It’s almost always misdiagnosis.
Most procurement teams don’t fail. They stall.
And almost always at the same place: Developing (Level 2) maturity - where processes are defined, tools are implemented, and activity is high… but strategic impact is limited.
It’s a pattern I see in global enterprises, mid-market manufacturers, and fast-growth scale-ups.
The root cause is rarely capability. It’s almost always misdiagnosis.
Organisations mistake process maturity for functional maturity.
And that misunderstanding keeps teams stuck.
Let’s break it down.
The simple model looks like this:
Emerging (Level 1) → Developing (Level 2) → Established (Level 3) → Leading (Level 4)
The jump from Emerging (Level 1) to Developing (Level 2) is fast and visible:
sourcing processes
governance
systems
reporting
It feels like progress — and it is. But Developing (Level 2) creates a false sense of security:
compliance looks like control
dashboards look like insight
throughput looks like value
Teams get busy.
Leaders get comfortable.
The organisation assumes procurement is “mature”.
This is the plateau.
Established (Level 3) is where procurement becomes commercially intelligent - where the function shapes outcomes, not just manages processes.
But reaching Established requires capabilities that processes alone cannot create:
Strategic clarity - understanding how the business creates value
Commercial intelligence - reading markets, cost drivers, and leverage
Influence - moving decisions without owning the org chart
These are judgement-based capabilities. Which require experience, context, and confidence - not templates.
The truth is: You can’t process-engineer your way to Established (Level 3).
Many organisations assume digital transformation will lift maturity. It won’t.
Digital accelerates what you already are.
AI amplifies your existing clarity - or your existing confusion.
If you’re stuck at Developing (Level 2):
dashboards give you more visibility into the wrong metrics
AI optimises decisions you shouldn’t be making in the first place
tools free up time that never gets reinvested in capability
Technology doesn’t fix maturity gaps. It exposes them.
The teams that break through the Developing (Level 2) plateau make one decisive shift:
They stop relying on process maturity and start building commercial maturity.
That means:
understanding value, not just enforcing policy
influencing decisions early, not negotiating late
building options, not dependencies
partnering with the business, not policing it
This is the shift that moves a function from Developing (Level 2) to Established (Level 3) - where procurement becomes commercially intelligent and materially shapes business outcomes.
From there, the path toward Leading (Level 4) is about integration: procurement embedded in how the enterprise creates, protects, and grows value.
If you want to understand where your team sits on the maturity curve, the Procurement Maturity Diagnostic is a fast way to get clarity.
Choose one major initiative and ask:
“Are we operating at Developing (Level 2) or Established (Level 3)?”
The answer will tell you where the real work is.
Coming next:
Edition #3 — The New Commercial Intelligence: What Great Leaders See That Others Miss.
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The CPOs who consistently deliver outsized impact all master the same three capabilities. Not tools. Not processes. Capabilities. Strategic clarity, commercial intelligence, and leadership through influence — and why mastering all three transforms a procurement leader into a value engine.
The expectations placed on today’s CPOs have outgrown the job description most of us inherited. The leaders who thrive now operate with a different level of clarity - and they’re shaping the next decade of commercial performance.
Across industries, one pattern is unmistakable:
The CPOs who consistently deliver outsized impact all master the same three capabilities.
Not tools or processes.
Capabilities.
Let’s get into them.
The modern CPO isn’t a functional operator - they offer a strategic lens for the entire organisation.
Strategic clarity means you can:
read the business model like a CFO (financial acumen is no longer optional
understand where value is created - and destroyed
see risk and opportunity before they hit the dashboard
simplify complexity so others can act
This is the capability that moves a CPO from “procurement leader” to “executive thought partner”.
Without it, everything else becomes reactive.
Commercial intelligence is the difference between running a process and shaping an outcome.
It’s the ability to:
read supplier motivations with precision
negotiate from insight, not templates
build options instead of dependencies
spot leverage where others see constraints
This is where modern procurement leaders separate themselves.
They don’t just manage spend - they create advantage.
This is the capability that determines whether a CPO can actually shift an organisation.
Influence means you can:
bring alignment where incentives clash
create clarity in ambiguity
elevate teams to think commercially, not procedurally
build trust with executives, suppliers, and partners
Processes don’t transform organisations.
People do.
And people follow leaders who bring clarity, conviction, and calm.
The Modern CPO Impact Model
Clarity → Insight → Influence → Impact
Clarity: See the whole board
Insight: Understand what truly drives value
Influence: Move people and decisions
Impact: Shape outcomes that matter
Choose one decision, meeting, or negotiation this week and ask:
“Am I approaching this with clarity, insight, and influence - or just process?”
That single question will shift how you show up.
The CPO Who Masters All Three
When a CPO combines:
strategic clarity
commercial intelligence
leadership through influence
…they stop being seen as a functional leader and start being treated as a strategic one.
They become one of the people the CEO calls when the stakes are high.
They become someone who shapes decisions, not just executes them.
They become the leader who turns procurement into a value engine.
This is the direction the profession is moving - and the leaders who embrace it early will define the next decade of commercial performance.
Coming next:
Edition #2 — The Procurement Maturity Gap: Why Most Teams Plateau at Developing (Level 2).
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Today marks the launch of The CPO Briefing — a concise, insight-driven publication for people who shape how organisations buy, build, and negotiate. One idea every two weeks: focused, useful, and designed to elevate your commercial leadership.
Today marks the launch of The CPO Briefing, a new publication designed to bring sharper thinking, clearer frameworks, and practical commercial insight to procurement and commercial leaders.
Across commercial and procurement roles, I’ve seen a consistent challenge: leaders are expected to deliver more strategic value than ever, yet the insights available rarely match the complexity of the decisions they face.
The CPO Briefing exists to close that gap.
What The CPO Briefing Is
A concise, insight-driven publication for people who shape how organisations buy, build, and negotiate.
Every edition will offer:
A strategic lens on a real procurement or commercial challenge
A practical idea you can apply immediately
A framework or mental model to sharpen decision-making
A provocation to help you think like a modern CPO
The goal is simple:
One idea every two weeks - focused, useful, and designed to elevate your commercial leadership.
What The CPO Briefing Is Not
To be clear, this newsletter is not:
A trend roundup
A generic leadership newsletter
Another piece of inbox clutter
It’s designed to deliver clarity, not noise.
Who It’s For
This briefing is written for:
Commercial, operations, and supply chain executives
CEOs and COOs who want procurement to be a strategic engine
Rising leaders accelerating toward senior roles
NEDs seeking sharper commercial oversight
If you influence how your organisation spends, negotiates, or partners — this is for you.
Why Launch This Now?
Procurement and commercial leadership are in a moment of transition.
Expectations are rising.
Budgets are tightening.
Risk is multiplying.
And the leaders who thrive will be those who combine commercial intelligence with strategic clarity.
The CPO Briefing is built to support that shift — and to contribute to the evolution of the profession at a time when it matters most.
A Note of Appreciation
This newsletter is also my opportunity to acknowledge — and pay forward — the leadership, support, and generosity I’ve benefitted from throughout my own journey. The CPO Briefing is one way of contributing back to the community that shaped me.
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This is the launch edition — providing an outline.
Edition #1 — The Three Capabilities Every Modern CPO Must Master — will be re-published today. Subsequent editions will follow every fortnight onwards, starting Tuesday 31 March.
If you’d like future editions delivered directly to your LinkedIn feed and inbox, subscribe below.
And if you know someone who would benefit, feel free to share it.
Let’s build a community of leaders who raise the bar for procurement — together.
A Light Invitation
Also, if there’s a topic you’d like me to explore in a future edition, just reply — I read every message.